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Search Engine Optimization (SEO) is a set of practices and techniques used to optimize websites and improve their visibility in search engine results pages (SERPs). It involves various strategies aimed at increasing organic (non-paid) traffic to a website by making it more relevant and appealing to search engines. SEO encompasses both technical and creative elements, including keyword research, on-page optimization, link building, and content creation. Keyword research is a fundamental aspect of SEO, as it involves identifying the words and phrases that users are likely to search for when looking for information related to a website's content. By incorporating these keywords strategically into the website's content, meta tags, headings, and URLs, website owners can improve their chances of appearing in relevant search results.


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